Transcribing audio to text is an effective way to share content with a wider audience. It helps make content more accessible for people with hearing disabilities and boosts SEO. Using transcripts also allows companies to save time and effort. Companies can focus on other tasks by reducing the need to listen to lengthy recordings of interviews or meetings.
Increased Search Engine Optimization
Adding text content in a video, podcast, or audio format helps a business improve its search engine optimization (SEO). Since text is easier to read and comprehend, adding transcripts can help a company’s videos or podcasts rank higher in Google’s search results. Additionally, converting audio to text makes it easier for audiences to share your content on social media.
Most users on social media aren’t in the mood to listen to audio or watch videos, but they can easily read a transcription and then share it with their friends. Transcripts also allow businesses to include keywords that boost their SEO ranking, enabling them to grab more eyeballs and expand their reach. Using these keywords in your transcripts increases the likelihood that your content will be displayed at the top of search results.
Another way that transcription can boost your SEO ranking is by facilitating data access and improving operational efficiency. For example, remote businesses often hold conference calls and Zoom meetings with content-heavy and fast-paced employees.
Capturing all the information through note-taking can be challenging, and if something needs to be noticed or understood during the meeting, it could significantly reduce productivity. However, by recording all internal sessions and converting them to text, businesses can ensure that important information is preserved and understood.
Better Audience Engagement
In today’s competitive business world, senior management always pressures employees to deliver more, save time and reduce overhead costs. Finding productivity tools that eliminate low-complexity tasks and streamline processes is becoming increasingly important. One such tool is video to text transcription.
In addition to improving SEO, these tools allow businesses to reach a wider audience. People who cannot or prefer not to watch videos or listen to audio content can instead read transcripts, making them more accessible for users with disabilities.
In turn, this will help businesses increase their social media engagements. Transcribing audio to text is an important part of any business’s operations. It allows companies to keep a record of important business proceedings such as interviews, meetings and presentations. Having a written record of these proceedings makes sharing the information with other team members, shareholders and clients easy.