Tests will start in the next few weeks in Chile, Costa Rica, and Peru and will have the option to sign up for a bar.
Netflix subscriptions are often shared between friends and family members. That is one registration instead of many. But it is not a good business for broadcast giants. The company came up with the idea of adding an extra layer of security to prevent access to those whose locations are different from those of account holders.
“If you do not live with the owner of this account, you need your account to continue watching” this message was displayed to other users early last year. Netflix later referred to this as a standard test to keep strangers out. The message has not been reported since.
Netflix has announced measures to suspend access to users’ locations other than those of account holders. Testing will begin in the next few weeks in Chile, Costa Rica, and Peru. There will also be a bolt-on subscription option for multiple users, who do not live with account holders.
“We have always made it easy for people living together to share their Netflix account, with features such as different profiles and multiple streams in our Standard and Premium programs. Although these were very popular, they also created confusion about when and how Netflix could be shared, ”said Chengyi Long, director of product development, Netflix.
In Q4 2021, Netflix added 8.28 million paid subscribers worldwide compared to 8.5 million over the same period last year. Prediction of 2.5 million new subscribers in the first three months of 2022. We will have less than 3.98 million added over the same period in 2021.
According to a study by Magid by the end of 2020, about 33% of all Netflix users share their passwords with at least one user outside the family. The sample size of the study was 2,235 worldwide.
Netflix applies the terms of service, which all users agree to before setting up their accounts. “The Netflix service and any content accessed by the service is yours and not for commercial purposes only and may not be shared with others outside your home. During your Netflix membership we give you a limited, exclusive, non-transferable right to access Netflix service and Netflix content, ”states the policy.
Additional member subscriptions can be added to the General and Premium subscription plans for $ 2.99 in Costa Rica (approximately R227), 2,380 CLP in Chile, and 7.9 PEN in Peru. India is not included in the test category. There will also be an option to transfer the user profile to a new account, with its Standard or Premium subscriptions.
In December, Netflix reduced subscription rates in India by about 60%. It now costs R149 per month for the Netflix Mobile program (instead of ₹ 199), ₹ 199 for the Basic program, ₹ 499 Standard, and Premium ₹ 649 per month. It is always a multi-screen program, in this case, Standard and Premium, which is often the basis for sharing out-of-family subscriptions.