Uber has launched Asia’s first water transport service, “Uber Shikara,” in the picturesque Dal Lake of Jammu and Kashmir, combining technology with tradition to revolutionize tourist experiences.
With this innovative initiative, tourists can now enjoy hassle-free, pre-booked shikara rides through Uber’s ride-hailing app, marking a significant milestone in the company’s offerings. The service was inaugurated by Uber India and South Asia President Prabhjeet Singh, who booked the inaugural ride via the app.
“Uber Shikara is our humble attempt to blend technology and tradition, enhancing accessibility and uplifting tourism in the breathtaking landscape of Kashmir,” Singh said at the launch.
The service currently partners with seven local shikara operators, with plans to expand the fleet based on user demand. These shikaras are stationed at Nehru Park, a scenic island in the heart of Dal Lake. Uber ensures fair pricing by adhering to government-regulated rates, and notably, the company will not charge any fees from its shikara partners, allowing operators to retain the full fare.
Ruchika Tomar, Uber’s Director of Communications, emphasized the cultural and experiential significance of the service: “Anyone visiting Srinagar must experience a shikara ride. Our service brings together the magic of technology and Kashmir’s traditional charm, providing a seamless and timeless experience for travellers.”
Each Uber Shikara can accommodate up to four passengers and offers one-hour rides daily between 10 a.m. and 5 p.m. Rides can be scheduled from 12 hours up to 15 days in advance.
While the service is a first for Asia, it follows similar water transport initiatives by Uber in select European locations like Venice, Italy. Uber Shikara reflects the company’s commitment to integrating local culture into its offerings.
Local shikara operators have welcomed the move, expressing optimism that this partnership will boost tourism and provide a steady income. The fleet expansion is expected to be rolled out in phases, depending on user demand and operational feedback.
Uber previously established its presence in Srinagar with cab services, and with the addition of Uber Shikara, it aims to further enrich the tourist experience and strengthen its connection to Kashmir’s vibrant heritage.
(Inputs from IANS)
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