ISWAI (Industry association International Spirits & Wines Association of India), which represents the authority for liquors in India, exhort Delhi government for implementation of home delivery of alcoholic beverages in the national Capital amid the surge of Covid-19
Industry bodies have been batting for more convenient forms of accessing liquor including home delivery of alcohol. India does not have a national policy that governs the home delivery of liquor; the sale of liquor is a state subject. However, different states have experimented with various models of enabling home delivery of alcoholic beverages.
Excise department figures available from the states of West Bengal and Maharashtra on the number of orders placed via home delivery of liquor during the pandemic validates the argument for home delivery, ISWAI spokesperson said. For instance, West Bengal recorded a total order count of 1.91 lakh home deliveries with a registered buyer count of around 1.5 lakh, whereas Maharashtra recorded close to 60 lakh home deliveries between May 15, 2020, and March 31, 2021, it said.
The Consumers are seeking convenience for availing the alcohol, while also ensuring social distancing amid the surge in Pandemic, ISWAI representatives Stated.
“The demand among citizens in all the states, we believe that if the home delivery model is regularised with all the necessary regulations in place, going forward, this could become a potential channel for encouraging responsible drinking beside the growth of revenue for states,” said Nita Kappor CEO, ISWAI
Therefore, the arrangements of availing the Alcohol beverages by ensuring the convenience to the consumers will directly enhance the demand of Alcohol. An moral initiative of Alcohol free country is also going to be hampered.
The world is struggling and making attempts to make peaceful, healthy and lovable environment but, some for their own profits are emphasizing upon the enhancement of productivity and easiness of availing the morally wrong.