National Tourism Day 2025 highlights India’s diverse landscapes, vibrant cultural heritage, and expanding tourism potential, as announced in a press release by the Ministry of Tourism on Friday.
Observed on January 25th, the day emphasizes the importance of tourism in driving economic growth, creating jobs, and fostering cultural exchange. With its timeless philosophy of “Atithi Devo Bhava” (Guest is God), India continues to attract travellers from across the globe, making it one of the world’s top travel destinations.
Exploring India’s Scenic Beauty
India’s unparalleled diversity, from the towering Himalayas to serene beaches, deserts, and lush forests, offers a unique sensory experience. The country’s historic cities, vibrant streets, and ancient temples blend seamlessly with modern infrastructure, creating a captivating fusion of history, culture, and tradition. This diverse beauty has placed India on the global tourism map, drawing millions of travellers who seek to experience its enchanting landscapes and rich heritage.
Tourism as a Key Economic Driver
Tourism plays a crucial role in India’s economy, contributing significantly to GDP, employment, and infrastructure development. In 2024, India climbed to 39th place in the Travel and Tourism Development Index (TTDI), and the future looks even brighter. By 2028, tourism is expected to contribute $512 billion to the economy, with India projected to become the fourth-largest global spender on tourism by 2030, with an estimated expenditure of $410 billion.
Government Initiatives to Boost Tourism
To support this growing sector, the government has made significant investments in tourism infrastructure. The Union Budget 2023 allocated Rs.2,400 crore for tourism development, with an additional Rs.2,479.62 crore earmarked for 2024-25, reflecting a strong commitment to the sector. These funds are being used to strengthen the industry, improve tourist facilities, and ensure sustainable tourism growth.
Promoting Domestic Tourism
Domestic tourism remains a vital contributor to India’s tourism sector. In 2023, domestic tourist visits surged to 2.51 billion, up from 1.73 billion in 2022. Several government initiatives, such as the “Paryatan Mitra” and “Swadesh Darshan 2.0” schemes, have been instrumental in promoting domestic travel. These programs aim to raise awareness about India’s diverse destinations, improve tourism infrastructure, and encourage sustainable practices.
The “Dekho Apna Desh People’s Choice Award” also encourages Indians to explore the country’s cultural and natural treasures, helping drive local economies and promoting regional development.
Showcasing India’s Heritage
India’s rich cultural heritage, recognized by 43 UNESCO World Heritage Sites, continues to attract global attention. The government’s Utsav Portal highlights festivals, events, and live darshans to promote India as a top tourism destination. The initiative offers visitors an immersive experience of India’s vibrant culture.
As National Tourism Day 2025 highlights, India’s tourism industry is poised for significant growth, supported by government initiatives, infrastructure investments, and a focus on sustainable tourism.
With its breath-taking landscapes and rich cultural heritage, India continues to captivate travellers worldwide, ensuring a bright future for the country as a leading global tourism destination.
from National https://ift.tt/VXYbesK