DO you ever spend more than you intend to when you are out shopping?
It turns out that many brands use some very clever tactics to get you to part with your hard-earned cash.
Supermarkets use a similar strategy to casinos when it comes to the lack of windows, according to marketing experts[/caption]
Offering a ‘medium’ popcorn often makes people bump up to a large instead[/caption]
Oxford College of Marketing uploaded a video showing seven of the top tricks stores use – so you can look out for them next time you are shopping.
They wrote on their @oxfordcollegeofmarketing account: “Have you fallen for any of these marketing tricks?”
Decoy pricing
First up on the list is “decoy pricing”, which is when stores offer a “third, less attractive option to manipulate you into buying the most expensive option.”
They said: “The middle option acts as a ‘decoy’ making the larger option appear the best value.”
