North Korea’s Pukchong Agricultural Development Zone in South Hamgyong province is preparing to export products to Russia as part of the government’s push to earn foreign currency. Zone managers have already prepared price proposals and product samples to be sent to Russian buyers by the end of the month, signaling a potential new economic partnership between the two nations.
According to a source in the province on Monday, the zone has received approval from North Korea’s Ministry of External Economic Relations to offer Russian consumers exports of not only processed foods such as dried apples (apples are a Pukchong specialty), but also a variety of other agricultural products, including pine mushrooms, doraji (bellflower roots), dried deodeok (lance asiabell) and dried clams, all of B-grade quality.
The source said the Pukchong Agricultural Development Zone is aggressively preparing to export local products for two main reasons. First, it aims to raise product quality to increase competitiveness in foreign markets. Second, and perhaps more importantly, the state seeks to earn more foreign exchange through these exports.
Managers of the zone anticipate high demand for their locally grown apples and pine mushrooms in the Russian market, citing superior taste and quality. To prepare for significant future exports, the zone is implementing rigorous quality control measures throughout the production process. Additionally, they are investing in packaging and labeling equipment that meets international standards, aiming to boost consumer confidence in their products abroad.
The Pukchong Agricultural Development Zone is tailoring its products to Russian preferences, adapting tastes, aromas, and packaging designs based on market research. This strategy aims to overcome potential hesitation among Russian consumers towards North Korean products.
Zone preparing promotional campaigns in Russian cities
Furthermore, the zone is working to establish a robust distribution network in Russia by partnering with local companies. These collaborations are intended to ensure quick and efficient product delivery while gradually expanding the zone’s reach across the Russian market.
“The zone is preparing to advertise and conduct sales promotions before the actual export begins. It’s planning to promote the products in different ways and places in major Russian cities to raise public awareness of the products,” the source said.
These advertisements and promotions will highlight the exceptional quality and distinctive flavors of their agricultural products. The primary goal is to raise awareness among Russian consumers and create a favorable impression of their offerings. By doing so, the zone aims to establish a strong foundation for securing long-term export contracts in the Russian market.