A brand can have a lot of ways to reach out to many people. You have various channels, from websites, social media, email, and more. In addition, some brands work best on specific channels for specific audiences. If you know how to reach out to them, then the brand is successful in advertising.
With the advancement of technology, tracking your brand’s reach is easier than ever. However, it can be daunting at first. Each channel has its own pros and cons, and it is important to track the necessary data. Try to consider these ways of tracking your brand.
Review Online Presence In Social Media
Almost every brand these days use social media. It is no surprise that almost everyone is online one way or the other. Social media such as Facebook, Twitter, and Instagram are one of the many sites where brands interact with. If you do not have social media presence, your brand will not have any reach. In addition, specific niches would work on specific websites.
If your brand does perform well on one site, it could work on another platform. Do not get discouraged by the numbers at first, your brand will grow with the audience.
Check Your SEO Rankings
SEO rankings determine the probability that your brand is at the top of the search engine. It is helpful if your brand has a dedicated website. When your brand has a website, it makes it easier for customers to search for what the brand offers.
The rankings will change depending on the backlinks, referrals, and keywords used for the brand. If you do not utilize these aspects, your website will fall in the rankings. You can invest in content writing, link building, and those who are familiar with SEO.
Analyze The Performance In Available Channels
A brand has varying performance levels in each channel. You can find this information on the dashboard of your social media post or website. For example, the Brander App lets you check your brand’s reach and how it fares on various websites.
You review the website analytics if your brand is not doing well on one channel. It will show the direct traffic coming from the search engine. Analyzing the traffic is one of many indicators to see how your brand is doing. Keep in mind not to get too caught up in the numbers. Pay attention to other factors like customer reviews, brand sentiments, and similar feedback. It gives a bigger picture to how your brand is working.
Conduct Brand Surveys
With the right questions, you can further understand your brand. The survey can raise questions on what to improve, what to avoid, and what can further advance. These questions should be direct so you receive feedback and track the brand’s perception.
The survey should be for the intended audience. For example, people who are into makeup expect the questionnaire to have questions about cosmetic use. They may get confused if they see a question not intended for them. You will not get your desired answer if you give it to the wrong audience.
Tracking your brand will test the reach in many channels, from websites to social media. With the availability of technology, you can see the ranking through SEO or the dashboard. The analytics are an indicator, but it does not stop there. You need to gather more feedback through surveys for a better insight into your brand. In the end, a brand’s reach is as good as an online presence, as it can benefit social media performance, SEO ranking, and brand perception.
Edwin Deponte is a motivational writer who is also passionate about anything digital and social media marketing-related. Lately, he has ventured into writing more about press releases and how they can help brands gain more exposure digitally. On his free days, he spends his time indulging in digital and social media marketing books.