Videos are the most trending form of social media marketing. Therefore, as a marketer, you should try and make the best videos that capture your audience’s attention and also engage with them at the same time. Adding a video intro is a great way to go about it. You can add an intro to give the viewers an introduction to your videos. You can try and make the intro as attractive as possible. You can add your logo to establish a brand identity.
With your logo and identity, an intro should be relatively short. An intro should be about 5 to 7 seconds long so that you can capture your viewer at the very beginning, but it should not be very long so that the audience gets bored. The primary goal of a video intro is to strengthen your brand by briefly displaying your logo and messaging. You must remind your viewers about your brand and your company regularly to keep coming back for all the videos and engaging content you create.
You have the option of producing something yourself or hiring a professional production company to help you. In any case, it is highly recommended that you add eye-catching and exciting video intros to all of your videos.
Tips to Make a Good Video Intro
There are several ways to create a perfect video intro for all of your videos. You can easily take the help of an intro maker and design interesting video intros for all of your videos. Some tips for creating the best video intro is listed below:
- Length
The length of a video intro plays a significant role. You must make sure that you take care of the length of the video intro even before you begin designing a video intro. An intro should ideally be 5 to 7 seconds long as the audience wants to skip to the main content as quickly as possible. If you make a lengthy video intro, there are chances that the viewers will either skip the entire intro and go to the main video or skip the complete video altogether. Therefore, make your intros attractive but keep them short so that the excitement remains in the viewers.
- Make Use of Your Logo and Brand Colors
A video intro gives you the best opportunity to showcase your brand identity. Therefore, make sure you make the video intro so impactful that they remember your brand name. Everything that your brand is about and your brand should be clarified by the video intro you make. You can even add your logo so that the viewers can attach an identity to the videos. You must define the content you are trying to promote using your channel. Ensure that the audience can associate you with the videos you create.
- Make Use of Templates
Every video editor you use has several default templates that you can put in the video. Video editing tools like InVideo have eye-catching templates that can be directly used as video intros with some minor edits. There are several templates present, out of which you can select the best one that suits your videos. You can also add some effects to your video intros, and those effects will make the video intros exciting. These ready-made templates are already about 7 seconds long so, and you will not have to put any extra effort into trimming the intros.
- Keep It Clear and to the Point
The purpose of a video intro is to make the video exciting so that the viewers watch the complete video. An intro gives you about 7 to 8 seconds to lure the viewer into watching the video. Therefore, you must keep the intro to the point. Make sure that you add elements in the video intro to give the viewers a fair idea of what the video contains. If the video intro gets ambiguous, there are high chances that the viewer will not watch the complete video
- Audio
What is a good video intro without audio? Make sure that you add an excellent audio piece to your video intro to build excitement among the viewers. Along with graphics, an audio piece is the most critical element of any video. Therefore, for a video intro to be great, you will have to add an audio piece that drives the viewers’ attention. You might use a standard jingle that you use in all of your videos. This will help you in creating a brand identity. If you do not have a standard jingle, you can add an upbeat or a soothing track depending on the nature of your video.
- Tease your Viewers
The main job of a video intro is to build excitement in the viewers. Therefore, you should try and make the video intro so that the viewers crave watching the entire video. You can use the intro space to build up your main content. You can also use this space to tell your viewers what the video is all about to understand what they can expect out of the video.
- Create a Recall for Your Brand
A lot of people associate videos with their video intros. Therefore, you should create an intro that creates a brand recall for your company. You can go wild and create animations or use strong graphics to display what your video is all about. There are times when people go back to a certain video because of their intros. You can also use a title animation to tell your viewers what your video is about. However, you must make sure that you give enough time to your video intros as they can make or break the game for you.
Conclusion
Video intros have become essential in the current times as the attention span of the viewers is decreasing. The viewers want to make sure that they understand what’s in the video from the very first second. Therefore, you must make exciting video intros to grab your viewers’ attention.