In Michigan, Democrats took aim at the Republican nominee for governor almost immediately after the primary with a television ad highlighting her opposition to abortion, without exceptions for rape or incest.
In Georgia, Democrats recently attacked the Republican governor in another television ad, with women speaking fearfully about the specter of being investigated and “criminalized.”
And in Arizona, the Republican nominees for both Senate and governor were confronted almost instantly after their primaries with different ads calling them “dangerous” for their anti-abortion positions.
All across America, Democrats are using abortion as a powerful cudgel in their 2022 television campaigns, paying for an onslaught of ads in House, Senate and governor’s races that show how swiftly abortion politics have shifted since the Supreme Court overturned Roe v. Wade in late June.
With national protections for abortion rights suddenly gone and bans going into effect in many states, senior White House officials and top Democratic strategists believe the issue has radically reshaped the 2022 landscape in their favor. They say it has not only reawakened the party’s progressive base, but also provided a wedge issue that could wrest away independent voters and even some Republican women who believe abortion opponents have overreached.
In the fallout of the ruling, Democrats see the potential to upend the typical dynamic of midterm elections in which voters punish the party in power. In this case, although Democrats control the White House and both chambers of Congress, it is one of their top policy priorities — access to abortion — that has been most visibly stripped away.
“Rarely has an issue been handed on a silver platter to Democrats that is so clear-cut,” said Anna Greenberg, a Democratic pollster working with multiple 2022 campaigns. “It took an election that was going to be mostly about inflation and immigration and made it also about abortion.”
In the roughly 50 days since the Supreme Court’s ruling, Democrats have flooded the airwaves in many of the nation’s most closely watched contests, spending nearly eight times as much as Republicans have on ads talking about abortion — $31.9 million compared with $4.2 million, according to data from AdImpact, a media tracking firm. And in the closest Senate and governor’s contests, Republicans have spent virtually nothing countering the Democratic offensive.