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Thursday, September 19, 2024

Facebook, Insta to introduce NFT viewing feature: Meta enters NFT collectibles craze

Meta is working on a plan to allow users to create and sell non-fungible tokens as the parent company of Facebook will soon join the influx of companies trying to take advantage of the epidemic.

Facebook and Instagram groups set up a feature that allows users to view NFTs in their social profiles, and some people familiar with the topic have created user tokens that they can collect. Or working with a prototype to help you create it.

The two people said Meta also talked about introducing a market place for users to buy and sell NFTs. This is actually a digital asset representing art or repetitive images.

All efforts are still small and will soon change. However, this controversy marks the first Meta attempt to invest in the world of NFT hype, which grew in popularity last year and became a global market. It is equivalent to $ 40 billion.

OpenSea, NFT’s leading market, has reduced sales by 2.5% and raised $ 300 million this month by $ 13 billion. That is just six months after raising $ 100 million to $ 1.5 billion. Coinbase, the leading cryptocurrency in the United States, has established its own market.

The move was made by Mark Zuckerberg, CEO of Meta last year, when NFT Supports the market with organized Metaverse digital products, in a world full of avatars, the company is investing $ 10 billion a year in construction over the next ten years.

Recently plagued by scandals of secrecy and privacy, major social media company products such as Facebook and Instagram have become less popular, threatening its 85 billion-year-old advertising business model. ..

Meta programs help artists make money with digital art. Expensive limited edition CryptoPunks and Boring ape yacht club. Buyers of these special collections often post their work as a Twitter profile picture as a way to show their height online.

In December, Instagram head Adam Mosseri said he was “actively investigating NFTs” without sharing certain details. However, Instagram is currently testing the feature of the NFT show in-house, said two people familiar with the show’s immediate appearance.

According to one, the Instagram NFTs project was initially led by Instagram product director and creator Kristin George and David Marcus, former head of Facebook payment and cryptocurrency division, who left the company in December. I did. Marcus has now been replaced by Stephane Kasriel, former CEO of the independent platform Upwork.

Facebook Digital Currency Wallet Novi, Launched as pilot People say it could be an important part of the program in October. “Most of the Novi-related support is empowering NFTs,” said one planning expert.

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