Dec 27 – Ferrari (RACE.MI) has signed a multi-year contract with Swiss technology company Velas Network to provide digital content to its fans, the luxury sports car manufacturer said on Monday.
Starting next season, Velas, a provider of digital products and services, will be part of Ferrari’s Formula 1 racing team.
“In addition, Velas will be the Title Sponsor of the Ferrari Esports Series, the online mono-brand Prancing Horse series, and the Esports team that will compete in the F1 Esports Series, the official digital competition that competes for all participating teams. at the FIA Formula 1 World Championship, ”Ferrari said in a statement.
Velas is a leading provider of blockchain technology and non-affiliate tokens (NFTs), blockchain-based cryptographic assets with a unique identification code that are gaining popularity and gaining popularity as a way to market digital art.