Eyewear brand Lenskart faced backlash after an internal grooming guide surfaced online, suggesting that employees could wear hijabs but not bindis, tilaks, or kalawas and many more as followed in hinduism. Founder and CEO Peyush Bansal quickly clarified that the document was outdated and did not reflect the company’s current policies.
The controversy erupted when social media users highlighted perceived religious bias in Lenskart’s dress code, sparking widespread criticism and debate. Many questioned why the guidelines appeared to permit Islamic attire while restricting Hindu symbols such as the bindi, tilak, and sacred thread (kalawa). The issue gained traction after screenshots of the old manual circulated online, prompting calls for clarification from the company.
Responding to the backlash, Peyush Bansal stated that Lenskart’s grooming policies had evolved over time and that the circulated document was not representative of its present standards. He emphasized that the eyewear brand values inclusivity and diversity, and that employees are free to express their cultural and religious identities within professional boundaries. Bansal also reiterated that the company’s focus remains on customer service and innovation, not on imposing restrictions based on faith or appearance.
Founded in 2010, Lenskart has grown into one of India’s largest eyewear retailers, achieving unicorn status in 2019. The brand’s rapid expansion and strong public presence made the controversy particularly visible, with many urging corporate India to adopt clearer, more inclusive workplace guidelines.
The incident has reignited discussions about religious expression in professional settings, with experts noting that companies must balance uniformity with respect for personal beliefs. Lenskart’s swift clarification helped ease tensions, but the episode underscores how internal documents can spark public debate in the age of social media.