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EY releases short film promoting Taiwan tourism

A short promotional film was released Oct. 11 by the Executive Yuan to invite international visitors to experience 24-hour fun when traveling the country.
The 110-second “Time for Taiwan” opens with the question “How would you like to spend time in Taiwan?” and proposes answers covering options from outdoor activities such as camping, yoga in the mountains and stand-up paddleboarding to breakfast from traditional food vendors beside temples. The clip also recommends street foods like sweet potato balls and stinky tofu and shows off the country’s magnificent landscapes.
The video also highlights the 24-hour convenience and safety of Taiwan’s cities, suggesting nighttime runs along scenic streets or clubbing and karaoke until late, with stops at night markets or always-open convenience stores to refuel. The clip additionally presents the various transportation options available to travelers, including Taiwan High Speed Rail, bicycles and skateboards.
According to EY spokesperson Lin Tze-luen, the short film supports the goal of six million tourist arrivals this year by showcasing Taiwan’s beauty and diversity. It was shot around the country, from the northern cities of Keelung and Taipei to the southern cities and counties of Chiayi, Tainan and Kaohsiung and the eastern county of Hualien, he said.
Jointly promoted by the Ministry of Foreign Affairs, Ministry of Culture and Ministry of Transportation and Communications’ Tourism Administration, Lin said the video features English voice-over with subtitles in English, French, Indonesian, Japanese, Korean, Spanish, Thai and Vietnamese. A special edition featuring President Tsai Ing-wen was also unveiled on her social media, he added. (YCH-E)
Write to Taiwan Today at ttonline@mofa.gov.tw

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