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Wednesday, February 21, 2024

MOC unveils subsidies for international pop music programs

The Ministry of Culture announced a subsidy project to encourage the production of international pop music programs Jan. 8, highlighting government efforts to promote Taiwan’s music on the global stage.
Set to receive applications from Jan. 10 to March 11, the MOC said qualified applicants include Taiwan companies that produce audiovisual content, as well as entities that organize performing arts activities or musical performances. The applications must target international audiences such as those in Japan, South Korea and countries in Southeast Asia and include plans to cultivate artists with the potential to compete globally, the ministry added.
The projected budget per episode is required to be at least NT$6 million (US$193,861), with a minimum of 10 episodes, the MOC said, adding that the programs should involve new media in production and marketing.
To maximize funding, the MOC is partnering with Taiwan Creative Content Agency (TAICCA), which will conduct investment reviews, the ministry said. Applications that fulfill subsidy requirements and pass the investment review could receive up to 40 percent of the estimated production cost from the MOC along with additional financing from TAICCA’s National Development Fund, it added.
According to Minister of Culture Shih Che, the pop music subsidies are part of the ministry’s one-plus-four T-content initiative, under which the first project launched last September effectively boosted private sector investment in Taiwan TV dramas. Following this initial success, the ministry launched similar projects for visual arts, comics and translated works, he added.
Approved by the Executive Yuan in 2023, the initiative was allotted a budget of NT$10 billion through 2027 and centers on art, audiovisual productions, publishing, cultural creativity, cultural technology and cultural diplomacy, according to the MOC. (YCH-E)
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