The legendary Black Sabbath frontman died last year at the age of 76
British rock legend Ozzy Osbourne, the charismatic Black Sabbath frontman who helped define heavy metal for generations of fans, is set to make an AI-powered digital comeback, as his family has unveiled plans to create an interactive hologram of the late singer.
The self-styled ‘Prince of Darkness’ died in July of 2025 at the age of 76 after a years-long battle with Parkinson’s disease and other health problems. His death came just weeks after a farewell reunion concert in his hometown of Birmingham that raised millions for charity.
The project was announced by Osbourne’s wife Sharon and son Jack during a panel at Licensing Expo in Las Vegas. The endeavor will move forward in partnership with tech companies Hyperreal and Proto Hologram, which specialize in AI-generated digital replicas and immersive entertainment experiences.
The announcement quickly triggered backlash online, with critics questioning the growing use of AI to recreate dead celebrities, while urging the family to “let the man rest.”
Responding to the criticism during a YouTube Q&A on Tuesday, Jack Osbourne said the avatar was going to be “tasteful,” asserting that his father “would be into this.” The rock icons son also noted that the technology involved was far more advanced than simply “hooking up an image of my dad to ChatGPT.”
According to the family, the life-sized digital Ozzy will be capable of interacting with fans in real time using AI trained on the singer’s voice, appearance, and archive footage. The technology could eventually be used in films, advertisement, and other media projects.
”We’re going to take it all around the world. People can talk to him, and he will talk back,” Sharon Osbourne said.
Osbourne joins a growing list of late entertainers digitally recreated through AI and hologram technology, including Elvis Presley and Tupac Shakur. Debate over such technology has increasingly drawn comparisons to dystopian scenarios explored in the British sci-fi series ‘Black Mirror’, which explored AI-generated recreations of human personalities.
This isn’t the first controversy surrounding AI tributes that has emerged since Osbourne’s death. Last year, a Rod Stewart concert featuring an AI-generated video of the singer alongside other late music stars drew criticism online, with some viewers calling it “creepy” and “tasteless.”
Interest in Osbourne’s legacy has remained strong. Sony Pictures is developing a biopic for release in 2028, while an exhibition dedicated to his life and career is running in Birmingham through September.
