Taiwanese franchises attended the Thailand Franchise & Business Opportunities 2026 event June 4-7 with fruitful results, according to the Ministry of Economic Affairs’ Administration of Commerce.
A total of 187 business negotiations were held and 30 letters of intent were signed, with estimated follow-up business opportunities worth NT$72 million (US$2.27 million). Participating domestic companies included those in the food and beverage, leisure, and entertainment sectors, the AOC said.
Franchises, characterized by their standardized operations and potential for brand expansion, are a key pathway for the service industry to enter international markets, the administration said, adding that the AOC has continued to assist domestic enterprises with overseas expansion through trade shows and matchmaking events to enable local firms to build connections with international agents, counterparts and supply chain partners.
Thailand is a major market within the Association of Southeast Asian Nations, and with the Thai market’s average growth rate reaching 15 or even 20 percent, the Southeast Asian country could serve as a major springboard for Taiwanese firms to enter the regional market, the AOC said.
In addition to the TFBO, the administration will facilitate the participation of local businesses in expositions to be held in August and November in Melbourne, Australia, and the U.S. state of Arizona, respectively, the MOEA concluded. (POC-E)
Write to Taiwan Today at ttonline@mofa.gov.tw
A total of 187 business negotiations were held and 30 letters of intent were signed, with estimated follow-up business opportunities worth NT$72 million (US$2.27 million). Participating domestic companies included those in the food and beverage, leisure, and entertainment sectors, the AOC said.
Franchises, characterized by their standardized operations and potential for brand expansion, are a key pathway for the service industry to enter international markets, the administration said, adding that the AOC has continued to assist domestic enterprises with overseas expansion through trade shows and matchmaking events to enable local firms to build connections with international agents, counterparts and supply chain partners.
Thailand is a major market within the Association of Southeast Asian Nations, and with the Thai market’s average growth rate reaching 15 or even 20 percent, the Southeast Asian country could serve as a major springboard for Taiwanese firms to enter the regional market, the AOC said.
In addition to the TFBO, the administration will facilitate the participation of local businesses in expositions to be held in August and November in Melbourne, Australia, and the U.S. state of Arizona, respectively, the MOEA concluded. (POC-E)
Write to Taiwan Today at ttonline@mofa.gov.tw
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