Iconic Swedish furniture brand Ikea has begun renting small duplex apartments in the overpopulated Japanese capital Tokyo for less than a dollar per month.
Home to some 14 million people, Tokyo has a very high demand for real estate, which Ikea decided to use to its own advantage.
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A company with expertise in ‘functional minimalism’, Ikea fitted a number of 10-square-meter flats with its space-saving furniture to promote the idea that even the smallest apartment can offer comfort if furnished wisely.
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Ikea’s Tokyo flats all have a work area, a sofa which can be turned into a single bed, a floor hanger, convertible dining table, storage space, washing machine, bathroom, and even a bedroom on the second tier.
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ll the tiny apartments for rent are located in Tokyo’s central Shinjuku district, according to Ikea’s website.
The monthly rent is only 99 yen, which is about 86 US cents.
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he offer is only available to members of the Ikea Family club, but anyone can join it for free by registering on the website.
The ad campaign includes a series of YouTube video commercials in which the tiny apartments are advertised by Ikea’s pop-icon Blahaj shark dressed as a real estate agent.
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https://ift.tt/2ZPLTX6 02, 2021 at 07:40PM
from RT – Daily news