Iconic Swedish furniture brand Ikea has begun renting small duplex apartments in the overpopulated Japanese capital Tokyo for less than a dollar per month.
Home to some 14 million people, Tokyo has a very high demand for real estate, which Ikea decided to use to its own advantage.
<figure>
<img src="https://cdni.rt.com/files/2021.12/original/61a8ab89203027687d7667f8.jpg" />
<figcaption>
<span class="copyright">
© ikea.com </span>
</figcaption>
</figure>
A company with expertise in ‘functional minimalism’, Ikea fitted a number of 10-square-meter flats with its space-saving furniture to promote the idea that even the smallest apartment can offer comfort if furnished wisely.

<span class="copyright">
© ikea.com </span>
</figcaption>
</figure>
Ikea’s Tokyo flats all have a work area, a sofa which can be turned into a single bed, a floor hanger, convertible dining table, storage space, washing machine, bathroom, and even a bedroom on the second tier.

<span class="copyright">
© ikea.com </span>
</figcaption>
</figure>
ll the tiny apartments for rent are located in Tokyo’s central Shinjuku district, according to Ikea’s website.
The monthly rent is only 99 yen, which is about 86 US cents.

<span class="copyright">
© ikea.com </span>
</figcaption>
</figure>
he offer is only available to members of the Ikea Family club, but anyone can join it for free by registering on the website.
The ad campaign includes a series of YouTube video commercials in which the tiny apartments are advertised by Ikea’s pop-icon Blahaj shark dressed as a real estate agent.
For more stories on economy & finance visit RT’s business section
https://ift.tt/2ZPLTX6 02, 2021 at 07:40PM
from RT – Daily news